According to San Diego-based Taylor Wingate Group, a professional career management company, everyone – especially entry level job seekers – should include a clear Career Objective on a resume. This concise statement must clearly communicates what you have to offer and what you want to do. In the same way an effective corporate mission statement is customer-centered or client-centered, an effective Career Objective is employer-centered.

The company stresses you must communicate to employers that you are a talented and purposeful individual who has produced results. Your objective must communicate what you can do for them rather than what you want from them. A well-written Career Objective directs your knowledge, skills, and abilities toward an employer's needs.

In developing a Career Objective, answer the following questions:

• What do you want to do?
• What are you capable of doing?
• What are you willing to do?

The work you have done in completing and identifying your skills is the basis upon which you can answer these questions. The next step is to identify and target customers (employers) for your product (your willingness to do a specific job).

After defining the skills and results-oriented accomplishments you bring to a position, you must develop a target for your Career Market Campaign. Simply stated, you must answer the following question:

• What do employers call the person who does what I am capable and willing of doing for their company?

To identify your primary and alternative targets, you need to identify the job title or titles that most closely describe what you want to do. A stop-loss position is taken to stop the loss of income while you are searching for your ideal career position; it could also be referred to as a bridge or temporary position.